Monday, 14 January 2008

jewellery designer chelsea de luca

Chelsea wearing one of her jewellery designs.



One of the amazing people I met in Brisbane recently was Chelsea de Luca. I don't know if you could meet a sweeter girl. And, boy, is her shop beautifully put together - it's like a French salon. She has a long console table displaying her beautiful jewels that was once part of a Romeo & Juliet style balcony in Buenos Aires - bought from Salvage. Exquisite! And that's not even talking about the handmade jewels on display. It's no wonder she's getting a following among the rich and famous (Beyonce and Elle have both been papped wearing her pieces).






What five words best describe you? Loyal, dedicated, passionate, ambitious & honest
What's your proudest achievement? Opening my first flagship boutique last year in the TCB Building, Brunswick Street Mall, Fortitude Valley with an overwhelming response. And having the likes of Beyonce, Elle MacPherson and Eva Mendes wearing my jewels.
Who inspires you? So many people. Self-made women who’ve had the courage to take the leap into business; the photographic works of Ellen Von Unwerth; Mert Alas & Marcus Piggott; old black & white movies.
What are you passionate about? I am very passionate and focused on doing the very best that I can in my business and making it the very best that it can be.
What's the best lesson you've learnt? I think one of the most important things is to always ask a million questions if you are unsure about anything. It is the only way you will learn.
Which person, living or dead, would you most like to meet? So so many that I would love to meet or have met. Coco Chanel, Mae West, Edith Piaf – all for their bold, independent and fabulous personalities.
What are you excited about? The year ahead in 2008 as the business grows significantly with a focus on expanding into stores both in the Australian and overseas market.
What’s next? New collection out in stores in March and chic new website coming soon.










Image courtesy of Chelsea de Luca.

1 comment:

Anna Spiro said...

Oh, loved this profile on Chelsea de Luca. What a clever girl she is - so very talented. I LOVE her jewellery but I haven't had a chance to visit her new store - I must do so soon.
XX
Anna

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